Press Kit
Everything a journalist, editor or podcaster needs to write about Skeledog. For the full history, read our story.
Boilerplate
Skeledog makes original dog breed skeleton t-shirts, hoodies and magnets: clean skeletal line art in designer-chosen colors. Founded in 2007, Skeledog was sold in pet and design boutiques from New York City to Tokyo and featured in TODAY's holiday pet gift guide on December 16, 2008. After almost 20 years in the archive, the brand relaunched in 2026 at skeledog.com.
Quick facts
- Founded: 2007
- Relaunched: 2026, at skeledog.com
- Products: dog breed skeleton t-shirts ($29), hoodies in 16 breeds plus the logo ($45) and magnets (from $6)
- Designs: 17 dog breeds plus Skelecat and the Skeledog logo
- Production: printed to order
- Based in: Atlanta, Georgia, USA
- Instagram: @skele.dogs
Coverage
- TODAY, holiday pet gift guide with pet style expert Dara Foster, December 16, 2008. Watch the segment.
- Unpaid write-ups in dog magazines, 2007 to 2008.
Story angles
- A TODAY-featured brand returns after almost 20 years, rebuilt from its original artwork archive.
- Skelevote: customers vote on the next breed.
- Breed-specific gift ideas for 17 breeds and one cat, for holiday and gift guides.
Images and interviews
High-resolution product images and interviews are available on request. Email hello@skeledog.com.