Well, it’s midnight. Shawn’s on his way to the post office to drop off two big boxes of t-shirt orders. Jason’s just settled down for a long winter’s nap. And I finally have a moment to report on the most phenomenal day in Skeledog’s brief history!
At about 9:45 am, the amazing Dara Foster of PupStyle presented her Holiday Pet Gift Guide on NBC’s Today show, assisted by 2 models wearing Skeledog t-shirts. You can watch the entire segment here. It was surreal to see our handiwork on television. We were screaming and dancing. Which kind of freaked out the dogs.
This was pretty much the closest thing to a live, primetime, Skeledog infomercial you’ll ever see. Dara said: “Put it in a stocking and you’re good to go,” and “You’re guaranteed to be stopped in the street when you’re wearing these.”
At which point, I almost fainted with glee. Meanwhile, the phones start ringing. Congratulations were pouring in. By 10 o’clock, we crashed our dedicated server. Drama! Even with our domain name misspelled onscreen (Skelegdog?), a flood of people rushed the site. The response was astonishing.
Eventually, our server recovered and the orders started piling up. So many people– old friends and new fans– have overwhelmed us with encouraging notes, calls, texts, suggestions and orders. Tonight, Skeledog tees are on their way to new homes in almost every state. We are beyond thrilled to share our tees with Today’s massive audience!
